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November 2019
$
$
%
LTV
$
1160

Your result

Congratulations your SaaS metrics are optimistic. Calculated Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio is lower than 3. Your profit on a single customer starts after approx 8 months.
Your average Churn rate is on a moderate level of 2.5%. Average Customer Lifetime is 40 months.

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LTV < 3x CAC
To sustain profit growth LTV to CAC
ratio should be at least 3
CAC recover time < 12 mths
Your profits on single customer
should start in less than 12 months
Churn > 1%
Try to keep number of leaving
customers lower than 3% per month

Number of customers vs total marketing & sales budget

Months to recover CAC (Single customer)

Customers Cashflow

Number of customers vs total marketing & sales budget

Months to recover CAC (Single customer)

Customers Cashflow

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